Understanding YouTube Revenue
YouTube pays creators through the Partner Program. Revenue depends on views, ad engagement, and content niche.
CPM by Niche
- Finance/Investing: $12-30 (highest paying)
- Technology: $8-20
- Business: $10-25
- Health/Fitness: $6-15
- Gaming: $2-8
- Entertainment: $2-6
- Music: $1-4 (lowest paying)
Why CPM Varies
- Audience value: Advertisers pay more for buyers
- Geography: US/UK viewers pay more than developing countries
- Seasonality: Q4 (holiday shopping) has highest CPM
- Ad format: Skippable vs non-skippable affects revenue
Beyond AdSense Revenue
Most successful creators diversify income:
- Sponsorships: Often 10x more than AdSense
- Merchandise: Direct fan monetization
- Memberships: YouTube/Patreon subscriptions
- Affiliate marketing: Commission on recommended products